Jacquart said that users were encouraged to look after their characters, adding that if they ate too much chocolate they developed bad skin. Miss Bimbo's creator, Nicolas Jacquart, has dismissed the concerns, saying the site was "harmless fun". In the UK, Miss Bimbo claims 260,000 users - mostly girls aged between nine and 16. The site has faced similar problems in its native France, where it already has 1.2 million users. Parentkind spokesman Bill Hibberd said the game was also a "hazard and a menace" to young players who might not recognise the irony of a virtual beauty contest, seeing the "bimbos" featured on the website as role models. Miss Bimbo has been criticised by parents' rights group including Parentkind, which said the game could cause financial problems for parents if their children ran up large phone bills. "If any parents or children have views or concerns about this or any other service, they should contact us." We are looking into claims that the Miss Bimbo service might contravene these requirements. "In addition to issues around cost, our rules make clear that services should not exploit or provide content that parents are likely to think unacceptable.
#MISS BIMBO MYPROANA CODE#
"Our code of practice has specific requirements for services that are targeted at children or likely to be particularly attractive to children," said Phonepayplus in a statement. The regulator is responsible for any service charged to a phone bill or pre-pay account and although Miss Bimbo is initially free to play, users need to stock up virtual credits by sending text messages that cost £1.50 each.
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